About Nissan in China
Nissan came to China in 1973, and the brand has developed rapidly in China since the 1990s. As the wholly owned subsidiary of Nissan Motor Co., Ltd. based in Beijing, Nissan (China) Investment Co., Ltd. (NCIC) manages Nissan’s investment in China together with the parent company. Dongfeng Motor Co., Ltd. (DFL) is a joint-venture between Nissan and Dongfeng Motor Corporation. Under it, Dongfeng Nissan Passenger Vehicle Company (DFL-PV) mainly produces passenger vehicles, while Zhengzhou Nissan Automobile Co., Ltd. (ZNA) specializes in light commercial vehicles. In fiscal year 2015, the company sold 1.25million vehicles in China.
Nissan Design China
Nissan Design China is one of Nissan’s 4 global design studios, and is responsible for the design and development of both concept cars and production vehicles for the Nissan and Infiniti brands. Here, inspiration and creativity of Chinese designers are utilized to deliver attractive and innovative designs to China, Asian countries, and worldwide markets as well.
VP Nissan Design China, VP Infiniti Design Beijing
Akiyama graduated with a Bachelor of Education from Aichi University, Japan, in March 1983. He joined Nissan in 2002, as a Product Chief Designer. He has since worked on many projects, notably Cube, Note, Kicks, Lannia, Rogue, X-trail, Serena, Pathfinder, Armada, Titan, NV-3500, Hi-Cross concept, Blade Glider concept and Friend-ME concept cars.
In 2007, he moved to the US with Nissan Design America as a Design Director, and moved back to Japan in 2011, and worked as a Global Design Director for all SUVs, crossovers, minivans and LCVs for Nissan Brand, before taking up his current role as VP design for Nissan Design China (NDC) and VP design for Infiniti Design Beijing (IDB) in 2016.
He manages the studio in Beijing as a VP, but he is also Design Director for all NDC and IDB design programmes.
Yoshihisa Akiyama believes that in the future, Nissan and Infiniti brand will continue to lead innovations for electric vehicles, autonomous technology and awesome driving excitement. His focus is to visualise Nissan’s and Infiniti’s competitive products with design excellence, especially from NDC/IDB studio.