Ascari Cars Ltd. is a British automobile manufacturer based in Banbury, United Kingdom. Founded by Dutch millionaire Klaas Zwart. The company is named after Alberto Ascari (1918–1955) who was the first double world Formula One champion.
Ascari also manages a racetrack, Race Resort Ascari, which continues to operate. Ascari Cars was established in Dorset in 1995 and its first limited-edition car, the Ascari Ecosse, was launched in 1998.