Michelin Challenge Design CCS Winners Announced

05 January 2018 | by Michael Gooderham

Michelin has announced the winners of its Challenge Design collaboration with the College for Creative Studies for 2018. Students of CCS’s Master of Fine Arts course were set much the same brief as the participants of the earlier global competition, namely to design a pickup (or “open-bedded vehicle”) that would appeal to new customers in one of three regions – developed countries, BRICS countries (major emerging economies) or underdeveloped countries.

The jury comprised senior designers at each of the Detroit ‘big three’, namely:

Addam Ebel, design director, General Motors
Michael Gillam
, exterior design manager of RAM Trucks, Fiat Chrysler Automobiles
Craig Metros
, design director, North American Truck, SUV and Commercial Vehicles, Ford Motor Company

Ben Ebel, chairman of Michelin’s Challenge Design programme, makes the point that “the pickup, or open bedded theme, has proven to be very timely as several manufacturers have recently announced or introduced vehicles for a number of non-traditional markets.”

“The students at CCS have worked hard to creatively meet this design challenge by exploring these opportunities and we congratulate them and the CCS faculty who have once again risen to the challenge.”

The winning students were:

First Place

Jiayi Sun_First Place.jpg

Jiayi Sun of Changchun, China for

Second Place

OLIVERA_CESAR_Second Place.jpg

Cesar Olivera of Adjuntas, Puerto Rico for

Third Place

Max Zou Third Place.jpg

Xun Zou (Max) of Chongqing, China for

The top three designs were showcased at the A. Alfred Taubman Center for Design Education, in Detroit. Each gains a scholarship as their reward.


L to R: Xun Zou [Max], 3rd place; Cesar Olivera, 2nd place; Jiayi Sun, 1st place, with Ben Ebel, chairman of Michelin Challenge Design

If you‘re an aspiring car designer and fancy a bit of this action, the 2018 Challenge Design global competition to design a future concours classic is open for registrations now.