Daimler announces new Euro studio

20 December 2017 | by Chris Maillard

Daimler has announced a brand new Advanced Design Centre, sited in the Sophia Antipolis Science and Technology Park near Antibes in the South of France. The park which has been dubbed France’s ‘Silicon Valley‘ and was established in 1969, is home to around 36,300 employees of approximately 2,230 companies on the 2400-hectare site, including Amadeus, SAP, Huawei, Hewlett Packard and Bayer.


“The new Advanced Design Centre is a strategic milestone in the realisation of our design philosophy of Sensual Purity,” said Daimler’s Chief Design Officer, Gorden Wagener. “We are creating new ideal working environments in which our designers and their ideas can enjoy plenty of freedom.”

The cylindrical building, 50 metres long and 20 metres wide, is surrounded by pine woods. Concrete and glass dominate the architecture and thanks to all-round glazing all the rooms will benefit from the Mediterranean light. Covering an area of over 3,000 square metres, the structure will house around 50 designers. All the Mercedes-Benz Design disciplines will apparently be represented there, from conventional exterior and interior design to digital and UI/UX design. Mercedes-Benz Design’s global network includes several Advanced Design Centres on three continents: America, Europe and Asia.