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VW & Audi tease Shanghai concepts

02 April 2019 | by Michael Gooderham

VW and Audi have waited until after April Fool’s Day to release teaser images of the electric concepts it will be showing at Auto Shanghai a couple of weeks from now.

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Firstly, Audi sent out sketches of what it’s dubbed the AI:me Urban Mobility concept. Whether it’s pronounced ‘A.I. me’ or ‘Amy’ is anyone’s guess at this point. Audi simply describes it in their press release as “a new design study that the brand with the four rings will be presenting at the Shanghai Motor Show on April 15, 2019. The show car illustrates the vision of an automated-driving compact car for the megacities of tomorrow.”

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No other information was given, but the sketches show a glassy monovolume with e-tron design signatures front and rear on the outside, and a multi-layered, wood-infused cockpit with a wraparound screen (plus other, smaller touchscreen elements) on the inside.

Volkswagen, meanwhile, has revealed that their latest MEB-platform, I.D. branded concept car features a body made entirely of purple fabric.


OK, not really… this is in fact a ‘covered-up’ teaser for the full-size SUV member of the I.D. ‘family’, called the I.D. ROOMZZ – which presumably they’ll want you to imagine parked outside your HAUZZ. VW says that a production version will reach the Chinese market in 2021, before going on sale elsewhere. The Shanghai show car boasts Level 4 autonomous capability.


This additional, fiery-looking teaser image again shows some familiar EV design signatures, which in VW’s case means a minimalist grille with skinny light bars across it, trapezoidal main headlight clusters and a simple flared corner element ahead of each front wheel. The doubled-up character lines over the wheel arches and silver-painted roof bars are also in line with recent VW and I.D. designs respectively.

We’d guess that the white circles ahead of the roof rails are pop-up autonomous-drive sensor units. It also sports the obligatory rear-view cameras.


Chief designer Klaus Bischoff commented: “The I.D. ROOMZZ shows us what we can expect from full-size electric SUVs in the future. The puristic look emphasises the clear function and the user experience is intuitive and natural.

We will be covering the Shanghai motor show here on Maorinews News, so keep an eye on the CDN Live section from the 16th.