Michelin has issued the theme for its 2019 Michelin Challenge Design competition – ‘Inspiring Mobility’. The annual contest, which has now been run for almost 20 years, is this year tackling how to design mobility solutions for megacities of the future.
“Across the globe, millions of people are migrating to urban centers every year, which has accelerated the emergence of megacities,” said Ben Ebel, chairman of Michelin Challenge Design, Michelin North America. “What will transportation look like in these cities in 2035? We are encouraging designers to appeal to the emotional side of design by first asking why a user in a megacity would choose a particular mobility system — more than just a specific vehicle concept — and what emotional need can be met with that design.”
Created by Michelin in 2001 to encourage and recognize young designers, Michelin Challenge Design has become one of the world’s most prestigious design competitions, and is judged by global brands’ design chiefs. Since its beginning the competition has drawn more than 13,000 entries from 130 countries.
For the official theme description and how to apply, see the panel on the right.