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Chinese brand BYD (Build Your Dreams) is doing just that, and in short order.
This five-seat, B-class-sized concept signals Mercedes-Benz's intent to put an all-new fully electric vehicle (EV) into production by 2012-2013.
Based on the company's next-generation A6 platform, the 2009 Sportback Concept is Audi's conceptual - but suspiciously production-feasible - answer to the Mercedes CLS, measuring 4.95m long, 1.93m wide and 1.4m high.
The Cadillac Converj concept was a surprise addition to the new car unveilings from GM.
Kia unveiled a two-door concept based on the recently released Soul at the 2009 NAIAS. Inspired by basic, utilitarian vehicles like the International Scout, the more dramatic four-seat Soul'ster concept features an elemental design which brings the functionality of the vehicle to the surface, particularly in the interior.
"With the C concept we've tried to show what a smaller fuel-efficient, petrol-engined Lincoln could look like," says Ford group design boss J Mays.
The ninth-generation E-class isn't on Mercedes' Detroit auto show stand - allegedly as its US on-sale date is some way off - but it did nonetheless get its global unveil in the city on Saturday night (January 10) at an exclusive preview downtown.
The Fisker Karma S (aka Sunset) concept is a logical progression of the design elements previewed on the Karma concept revealed at last year's Detroit Auto Show.