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Scion, Toyota's hip and trendy brand created specifically for the North-American market, has the mandate to recruit a new generation of buyers for the Japanese giant. In Chicago, Scion introduced the second generation of their most iconic product: the xB compact and boxy people mover. Mark Templin, Scion vice president says that "our owners told us they wanted a bigger box. We listened and we resp
General Motors has revealed their 2008 Pontiac G8 sports sedan at the Chicago Auto Show under the form of a lightly disguised concept based on a re-badged Australian Holden Commodore.
It's difficult to sell a subcompact for what it is in America. So, in Chicago, Scion presented their new 2008 xD - a model that shares its platform with Toyota's Yaris small hatch - as a trendy "must-have" artifact for the urban youth. The Scion xD replaces the former xA five-door hatchback that ceased production in late 2006 and that was not offered for 2007. The xA's undistinguished design was n
Dodge showed in Chicago a substantially restyled and reengineered Dakota pickup. The 2008 version of the truck gets a much needed refresh because last year's sales were down 27%. The Dakota used to be the only product offered in the midsize segment but it must now deal with some serious competition from the Nissan Frontier and Toyota Tacoma. Tom Loveless, Director - Dodge Marketing adds that "the
Ford is bringing "simplexity" back to what it feels is an overly complex vehicle feature market by reviving the Taurus and Sable names. Ford feels that customer name recognition will help improve lagging sales of the Ford FiveHundred, Freestyle and the Mercury Montego.